Monthly Archives: April 2021

MavenMagnet: Actionable Insights to Optimize Communication Strategy

Brands seek to be relevant to their consumers. Customized communication strategy that addresses consumer concerns while staying true to your brand’s strengths can make all the difference.

We have been helping our clients with their marketing communication strategies by discovering emerging trends in the category. The unique advantage of going back in time and establishing time stamps, combined with our ability to conduct in-depth analysis of purchase drivers, enable us to provide leading indicators of consumer preferences. Over the years, brands have implemented actionable insights to get tangible results.

We helped an auto manufacturer develop communication strategy for launch of their line-up of electric vehicles. Tracking consumer conversations around electric vehicles revealed that the total carbon footprint of the vehicle and inadequate recharging infrastructure were consistent detractors for the category. Communication around longer range per recharging, nationwide recharging stations network, and plans to power these stations using renewable energy sources were some of the action items that were derived from the research that helped in improving brand consideration.

In another case, a trend scoping research for a baby food company revealed that misconception of higher sugar level vs. competition and absence of ARA/DHA were growing in importance quarter-over-quarter. The client promoted the low sugar content percentage and the presence of ARA/DHA through packaging changes and advertising across platforms. This led to a significant improvement in the consideration scores for the brand.

At MavenMagnet, we analyze consumer conversations in the form of text, images, audio and videos across global digital platforms in every language. We provide holistic understanding of the brand and its consumers while adhering to the most stringent industry and government privacy standards.