I recently spent a lot of time in an airplane coast to coast. While typically it is a great way for me to catch-up on my sleep, this trip happened to be a day time thing and I was not very sleepy. So while counting hours to land and thinking of better ways to convince prospective clients to use MavenMagnet services, I realized how being in this box makes doing research outside the box (read use MavenMagnet) such a no-brainer.
Before I talk about the parallels, let’s set the landscape. Day trip flying for 4 hours, no entertainment set in the plane and no wi-fi. So what did this lead to? About 150 people in the plane with nothing to do but either sleep or read or talk. So while having a light conversation with a good looking girl sitting next to me, I was listening to people sitting around me. People were talking about everything from who will be the next president to what they will do if Donald Trump become the President to when will Apple have a new product that is not just a newer version of iPhone or iPad to why season one of House of Cards was so much better than season two.
This was nothing but a minuscule of what conversations on the Internet are and what MavenMagnet scrapes to do market research. No one was asking anyone to talk about a specific thing. The conversation on next president was triggered by a Time magazine cover. The Trump comment was courtesy of the last night Republican primary debate and polls following that. The Apple conversation was triggered by Apple stocks falling down. House of Cards came up as one of many TV shows as a reaction to Golden Globe nominees list.
The Internet is this times millions. People talking among themselves. People talking with people they probably don’t know but have common interests. The kind of insights you can get out of scraping human conversation in an unbiased and unobtrusive way has no parallel out there. What we have developed at MavenMagnet is a set of tools and techniques to parse, dissect and understand these conversations, products in these conversations and people having these conversations. Market research cannot get better than this!