A key challenge for a disruptive product is to set the new bar (or standards). The more path-breaking the product, the higher the bar. With every iteration of the product, you raise the bar. The ideal approach to market a disruptive product is to get a few early adopters. The trend-setters, the people who have it in them to embrace innovation. These will be the people who will challenge you. They will imagine things and share ideas. They will see the potential and push you to raise the bar even higher. They will be your mavens. They will help you tell the world that the bar can be set higher.
The bigger challenge is convince the laggards that the current bars are set too low. These are the skeptics, the people who resist. For a disruptive product to get mass adoption, you need these people.
MavenMagnet is leading the charge to disrupt market research. The social media monitoring tools set the bar for what can be done using information on digital platforms way too low. These tools, or dashboards as they are commonly called, are not even scratching the surface as far as the potential of this massive pool of data is concerned. MavenMagnet technology and technique garner insights that are projectable to map to market performance. Over the years, we have been blessed by the early adopters. Every product we develop, ranging from competitive analysis to ethnography to customer journey, we work with early adopters who help us make these product better. We iterate, we develop new features, new products and keep raising the bar.
Our most important challenge is not to create path-breaking products. We know how to do that. We have an active pipeline to keep doing that. Our key challenge to is demystify the belief that social media monitoring tools are doing what can be done using digital data.