I am a big believer of people being honest, truthful and good in general. But we humans also have a tendency to live in denial. To fix this and keep you on the way to success, what you need is something to measure your performance and optimize it.
Where I am going with this? I had a long pitch the other day, to convince a client to use MavenMagnet to evaluate their campaign performance. The argument client had was that our advertiser, who is running the campaign, is reporting on how well the campaign is doing, so why use MavenMagnet?
So here’s the scenario: An agency that developed your campaign and bought media for your campaign would also do reporting on how the campaign is doing. I was perplexed on why we even had to convince that you need an unbiased service provider, whose expertise is to evaluate campaigns, do the evaluation for you. Why burden the advertising agency, whose expertise is to run the campaign, with evaluating it and maybe fall in the trap of self denial? (Update: We were able to make the case using the superior and cutting-edge features of our product and got support from the advertising, media and PR agency for that).
MavenMagnet campaign evaluation product is the best service out there to measure your campaign on a competitive scale using years of benchmarks. Advertising agencies do a great job using the feedback from this campaign evaluation and course correct to improve the impact of the campaign. The idea is simple and win-win for all: let us partner with you to evaluate your campaign and provide you the analysis of what’s working, what’s not working and recommendations on optimization based on our expertise. Use the evaluation and optimize the campaign and be successful!