Big data is an unparalleled source of rich insights. Integrating multiple sources of information enriches the insights and makes them stronger and more actionable. Twitter and Facebook, the face of social networks, provide great deal of information that can provide good insights. But insights get richer when you span your horizons and look at diverse sources of information like blogs, videos, communities, forums and so on. Different sources provide different perspectives. Each have their strengths when it comes to information. They compliment each other. When everything is brought together, playing field is leveled, and analysis is done across platforms, the insights you get are in-depth, self validating and actionable.
Online sources by themselves provide great insights. These insights can be made even stronger when mapped across other sources of information. For example if you span the horizons further and bring in Point of Sales data, you can get actionable insights on how sales process can be enhanced. If you go wider and look at customer support data, you can add another dimension to the market insights which can be used in product innovation and development.
The basic idea is to provide companies with sharp and actionable insights that can help them improve their business processes and better serve their customers. With information overcrowding it becomes frustrating and overwhelming to deal with the data and get the jist out of it. Every data source provides a lens that adds value. It provides you the capability to unearth something that can make your customers love you more. It gives you early warning signals to avoid a crisis. It points out gaps in your consumer outreach efforts to better allocate your resources. What you need is to bring all the data together, analyze it and get actionable insights. That’s exactly what we strive to do at MavenMagnet!
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