My name is Aditya Ghuwalewala. Adscovery, started in 2006, is a repository of my thoughts and ideas on various topics primarily revolving around marketing, product development, social media, advertising and technology.

I work at MavenMagnet where we strive to transform market research leveraging big data. Before this I worked on product development at Microsoft Corporation for five years. I studied Computer Science at the University of Texas at Austin and earned my MBA from the Columbia Business School.

Outside of work, I like running, learning golf, practicing yoga, playing volleyball and watching college football (Go Longhorns!). My other interests include reading biographies, marketing and technology books, Fast Company and The Economist. I also spend considerable amount of time watching re-re-re-runs of Seinfeld.

Email: adityag [at] mavenmagnet [dot] com
Twitter: @adscovery

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