Make it interesting while solving a problem

Most successful products address a problem. Sometime to the problem they are addressing is apparent, other times they are subtle, and a few times it’s not clearly realized by the consumers till they see the solution. The solution is more compelling when the innovation and the presentation makes it interesting.

First one that comes to mind is TED (the “original” one. The way this brand is diluted is the subject for some other post). People like good presentations and talks but the length of these talks is the biggest cause of displeasure for the audience. TED came up with a interesting solution. Power-packed talks ranging from 5 minutes to 20 minutes with all you need to know.

There is no problem that can be solved with something interesting. Good solutions can make seemingly uninteresting things interesting. Whether it’s hauling a cab (Uber) or renting your spare room (Air BNB) or lengthy surveys and boring focus group with conversation-based research (MavenMagnet), the idea is to identify the problem and come up with a solution that hits the nail on the head.

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