Social media has taken the ease of expressing oneself to a whole new level. People express their opinion on everything from an everyday product to a television show to an event to a movement. Issues are discussed, recommendations are made and reviews are shared to make this world more connected than ever before. This provides a whole new challenge to measure and learn about what the opinion flow is from a market research perspective.
Lets talk about an interesting question of “how much”. The point is simple, do you like something enough to go for it? Or on the other hand, do you despise something so much that you will recommend against it? You might like a product, but not enough to buy it. Or in a more interesting case, in deciding whether to see a movie or not, you might dislike the actor, but like the plot enough to sit through it for a couple of hours.
The important thing lies in the sophistication of analysis. You got to understand the difference between people being on the fence or on either side of the fence. But the more important thing is to understand how strongly have people formed their opinion. Metaphorically speaking, how tall is the fence to let people cross from one side to the other. The next step is to figure out the reason behind an opinion and factors that can play a role in impacting that opinion.
The beauty of market research techniques developed by MavenMagnet is to understand the degree of likeness people have about a certain topic without putting them in a box. This provides us the capability to extract patterns, form key takeaways and make actionable recommendations to help in making critical business decisions.