Most human beings have a habit to live in the state of denial. Businesses take it a step further…go on record with their denial and then deny that they were ever in state of denial, sometimes decades later. We can describe this as the human touch of doing business. American car companies were in state of denial when Japanese started exporting cars, Sears rubbished Walmart, Yahoo! and Microsoft were in state of denial when Google was growing and Sony et al ignored the shiny white thing Steve Jobs introduced. The list can go on and on.
Any individual caring about his or her PR today cannot ignore twitter. Denouncing twitter as intrusive or waste of time is perfect symptoms of being in state of denial. Along the same lines, businesses cannot ignore the growing importance of social media. Your company is out there. You can remain in the state of denial and let it bounce like an orphan, or leverage the power of social media and reach your target audience where they want to talk about you.
We need to get out of this state of denial. The best way to do this is by relying on facts. Trust facts. Look at facts as they are, don’t try to decode them your way. Believe in numbers. Numbers generally don’t lie unless you want them to. The idea is to be adaptive to the world around us. Change is constant, we need to move forward by leveraging the change. It would be foolish to suggest against doing due diligence and getting randomized with every activity out there, but do your research with an impartial mind to reach to an answer, not to validate the theory you conceived while denying the facts. The sooner we come out of the state of denial, the better off we are as compared to the people who are still living in it!