Targeted Marketing Pillars

Who, What, When, Where and How: the four Ws and H every company needs to cover while developing the marketing plan for a product.

You might have the best software solution for customer relationship management in the world, or for that matter the best baby soap, but till your customer knows it, and believes in it, it’s of no use.

No matter how big or small your marketing budget is, if you are not targeting the right audience with the right message, at the right time and the right place, using the right medium, it is of no use. In the next few posts I will share some thoughts to explore each one of these rights.