What is strategy? Jack Welch puts it so well in Winning: “Strategy is simply resource allocation. When you strip away all the noise, that’s what it comes down to. Strategy means making clear-cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.”
I believe every successful business, small or big, has a clear and crisp strategy. Or put it in other words, to be successful, it’s better you have one for your business. Every person in a company should be on the same page when it comes to strategy, so it is critical for it to be simple.
Here, in the next few posts, I will analyze strategies for some of my favorite “brands” including a neighborhood restaurant, a grocery store, a retail giant and a couple of computer manufacturers.